“We are thrilled to partner with Hallmark Channel and these talented country artists to bring awareness to the millions of dogs that end up in shelters every year,” said Deb Fair, Executive Director of PEDIGREE Foundation.
The initiative shines a spotlight on the countless lovable pets in our nations shelters through annual on-air programming specials like Kitten Bowl, Cat Bowl, Hero Dog Awards, and American Rescue Dog Show, as well as strategic partnerships, consumer marketing campaigns, public service announcements, and grassroots efforts. Hallmark Channel’s Adoption Ever After works in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately create a future where every pet has a loving home. “‘The Love of Dogs’ is more than a new original special featuring great country artists it is an opportunity to renew our partnership with PEDIGREE Foundation to raise the money that supports the adoption of millions of dogs across the country,” Abbott concluded. “Hallmark Channel and Hallmark Movies & Mysteries produce and air original programs like Kitten Bowl, American Rescue Dog Show, Hero Dog Awards, and A Very Merry Yule Log to showcase and celebrate shelter pet adoption that literally give pets a second chance at life,” said Bill Abbott, President & CEO, Crown Media Family Networks. To further raise awareness, the show will air on Hallmark Channel on Monday, Octo(time TBA) The initiative has helped over 35,000 pets find their forever homes. The concert special, hosted by Hallmark Channel’s own Larissa Wohl, will help raise much needed grant funds for PEDIGREE Foundation as part of Hallmark Channel’s Adoption Ever After initiative. The event will bring together country artists Lee Brice, Hunter Hayes and Easton Corbin for The Love of Dogs Benefit Concert at the Country Music Hall of Fame CMA Theater on Thursday, October 10 at 7:30pm. Hallmark Channel and PEDIGREE Foundation will team up for a television special to help the millions of shelter and rescue dogs across the country find loving homes. Country Artists Lee Brice, Hunter Hayes & Easton Corbin Unite for The Love of Dogs Benefit Concert at CMA Theater on October 10 th